Sunday, April 11, 2010

Safeguarding Social Networks

Throughout the article, "Safeguarding Social Networks from Stock Sleaze" found on IRWebReport.com, it discusses the utilization of integrating social media tools as well as a standard code of ethics for online usage. There is much debate in terms of the present day Internet utilization by public corporations and issues regarding trust, transparency, and reputation.

The Web is becoming more of an integral part of day to day activities in terms of investors, analysts, and corporations. Being that the Web is such a utilized entity, there needs to be an established standards of online proper behavior and etiquette and it must be adhered by by all users in order to maintain a common level of respect and trust between all users and corporations who participate.

There have been various accusations that companies have been violating securities laws pertaining to their online activities either through blogs or other social media networks. Companies such as Agoracom, is one of the many who has been brought up in the media for disclosure issues which in turn only damages their brand name and reputation, not leaving a positive image with the public.

Incidents as such should give other corporations within the industry a warning if they too are taking place in such activities. Hiding behind fake pseudonyms and posting on blogs or message boards in order to boast about one's company or say negative comments, is not a good means of doing business, especially for key executives.

Media tools such as Twitter and Facebook are being flooded with stock touts and promotions nowadays and are being used as a means to gain an unfair advent age. Therefore their is a need for the Code of Ethics or standards of NIRI to set a model for public companies to follow in order to display and acquire better business practices for their firm. As I have learned, it is quite vital that companies, public and private utilize certain standards in order to maintain a level of respect and professionalism. However, public corporations need to adhere to higher standards in terms of disclosure.

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