Throughout this article, the Nation Investor Relations Institute (NIRI) discusses how the will be holding a seminar this Wednesday, March 24th 2010. The seminar will be taking place at Giovanni's - The Waters Edge in Darien, CT starting at 12 PM.
The event will consist of a Panel of experts including: Darrel Heaps a representative of Q4 Web Systems, Dan Dykens from Meetthestreet, Doug Chia from Johnson & Johnson, and Dennis Walsh from Sharon Merrill Associates.
Q4 Web Systems provides on-demand software as well as helps protect corporations reduce risk in terms of disclosure and compliance. Meetthestreet provides a calender of times and dates for corporations doing roadshows, which is vital and important to a corporations investor relations as well as public image. Johnson & Johnson is a worldwide leader in health care products and manufacturing. Last but not least, is Sharon Merrill Associates whom specializes in investor relations and communications.
This event will revolve around the topic of investor relations and the utilization of Twitter, if it should be implemented, why or why not, and the positive and negative aspects of utilizing this source of media. Throughout my coursework, I have learned that Twitter is a great source to utilize in terms of public relations because it is quick, reaches multiple and various audiences, and the best factor, is it is free of cost. I find that Twitter is more effective, however in terms of corporations utilizing this software, they must be aware of what to say and not to say.
67% of global online population use Twitter and blogs, so their is a vast majority of listeners and audiences that follow tweets regarding company information. In addition, 55% are utilizing Twitter for blogging, so their is a great amount of interaction, so we will just have to wait and see what the panel of professionals will have to say about the utilization of Twitter at this weeks event hosted by NIRI.
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