Investor Relations Makes a Difference

It is said, that some CEO's and CFO's do not believe in the true practice of investor relations, however they believe in that numbers speak for themselves. Some believe that if you only comply with the minimum requirements of disclosure, there is no point for Investor Relations, however I find that hard to believe. Within this article, Buy Side: "IR makes a difference", one can interpret that Investor Relations is a strong asset to any company and for future progress. Bradley Smith, under his IR/PR Product Blog, shows a video excerpt of Brian Rivel, the preseident of Rivel Research Group as he discusses the matter of how the "buy side" typically meets with management about three times before closing a deal. Rivel mentions that management must stay active and meet with individuals serval times a year, especially your top holders. I agree completely with Mr. Rivel, Investor Relations is a priceless asset and if utilized correctly, can only increase revenues, sales, and your public image as a company. The tactics used within IR, allow good marketing, communication, as well as a a great understanding for the securities laws one must comply with, while allowing for a good channel of two-way communication between the corporation and financial community.